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Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)
- Summary • 63 pages • 2024
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This document contains as brief a summary as possible of chapters 1 through 12 of the mandatory book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary includes information from the book only. All keywords are listed and italicized.
Summary
Summary of Consumer and Marketing 2023/2024 semester 2 chapters 1 to 12 (book)
Last document update:
ago
This document contains as brief a summary as possible of chapters 1 through 12 of the mandatory book: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) The summary includes information from the book only. All keywords are listed and italicized.
$14.83
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